Vertebrae brings advertisers into the exciting world of VR through its headset-agnostic native VR advertising platform. The Vertebrae platform acts as a conduit and pipeline connecting advertisers with developers and publishers through its native VR/AR ad units and formats. Vertebrae is a founding member of the IAB's tech lab focused on VR/AR, collaborating to help standardize VR ad formats and drive the growth and monetization of the VR ecosystem.
The Vertebrae team includes some of the top minds in media, gaming, ad-tech, and brand marketing with backgrounds at companies such as Oculus, Google (Youtube), Activision, Facebook, and Twitter.
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