About Us

At Vertebrae, we are building a sustainable VR ecosystem by connecting pioneering brands and agencies with leading VR creators and 360° video publishers. Our native advertising platform is built to leverage the transcendent nature of VR storytelling with a range of fully immersive and interactive ad units. We are hardware agnostic, meaning our platform works in all headsets and on web and mobile.

Since our founding, we have been busy. We co-founded the IAB Tech Lab, focused on defining the standards and formats that will shape the VR advertising industry. We have built partnerships with some of the most forward-thinking brands and agencies in the world like Lionsgate, Edelman, and the Dallas Mavericks. We were chosen as one of the most promising VR/AR companies by HTC to participate in their ViveX accelerator program. Our CEO, Vince Cacace was named one of Forbes 30 Under 30 for Marketing & Advertising. We’ve exhibited or spoken at nearly every major VR/Adtech conference this year. We moved to a beautiful new office in downtown Santa Monica with enough space to host VR meetups and hackathons. There is so much more going on behind the scenes but you’ll just have to stay tuned to find out.


Vertebrae’s work has been featured in a variety of advertising, gaming, media and business publications. Please get in touch with the appropriate team or send an email to

The Team

The Vertebrae team includes some of the top minds in media, gaming, ad tech, and brand marketing with backgrounds at companies such as Oculus, Google (Youtube), Activision, Facebook and AdColony. We are passionate about VR.


VR Production Services

If it’s your first foray into VR/AR, Vertebrae offers more hands-on creatives services to help shepherd you into the wonderful world of VR and 360 video storytelling.

Interactive VR

  • Visual narrative, scripted, short/long-form, interactive
  • Design, build, render, asset management or dev
  • Ad units/content, distribution & discovery

Live Action, VR/360

  • Visual narrative, scripted, short/long-form
  • Live action, live 360/VR, real-time live, on-demand
  • Formatted, custom app, Youtube, Facebook, etc.

Mixed Reality/AR

  • User engagement, control
  • Animation, live action with user interactivity
  • Formatted, custom app, app integration, etc.