Ubiquitously reach fragmented VR audiences across hardware and destinations through one unified platform. With Vertebrae’s built-for-VR ad formats, the consumer experience is amplified instead of disrupted, increasing engagement and ultimately brand satisfaction. Our range of ad formats work natively inside VR experiences and alongside 360° video content, ensuring a seamless extension of your digital marketing and advertising strategy.
Brand and Consumer Interaction: Redefined
VR and AR offer unparalleled opportunities for marketers. No longer confined by the limits of the real world to tell stories, advertisers can engage consumers on their terms and leave lasting impressions.
According to a recent Nielsen report, recall of 360º content was 8x higher than 2D, and consumers were 3x more likely to buy after seeing an ad in VR.
The Vertebrae platform systemically maximizes the reach of VR ads across fragmented platforms and apps. We’ve partnered with world-class VR Creators and Publishers, ensuring access to premium ad inventory. Working with the IAB, we defined the standards and formats through which the entire VR/AR advertising industry takes shape. We are hardware-agnostic, meaning our platform works across all devices and headsets.
3D OBJECT INSERTION
INTERACTIVE 360° VIDEO INTERSTITIAL
JOIN OUR INNOVATIVE PARTNERS WHO ARE
REDEFINING THE ADVERTISING ECOSYSTEM.
MONETIZE YOUR VR APP BY INSTALLING OUR SDK.
Boost revenue and engagement by enabling 360º video ads across your mobile and web owned and operated destinations, delivered in a simple tag. Tap into Vertebrae 360º video demand, or enable your sales team to sell 360º video ad units.
Vertebrae can monetize your existing VR apps, or help you create and monetize your own VR destination across Samsung Gear VR, Google Daydream, Cardboard, Playstation VR, Oculus Rift, and HTC Vive.
We work with world-class brands and agencies looking to run brand campaigns with premium publishers.
Amplified Web/Mobile Monetization
Employ a comprehensive variety of 360º ad units for web/mobile including:
- 360° Desktop Display
- 360° Mobile Display
- 360° Pre-Roll For Desktop & Mobile
Cross-Platform with Detailed Measurement
Enable a holistic VR strategy spanning across all platforms with detailed measurement and engagement data, helping you monitor and optimize.
UNLOCK REVENUE WITH OUR EASY-TO-USE SDK
The drag-and-drop Vertebrae SDK allows VR developers to monetize their VR content on their terms. The SDK works across all major VR hardware platforms and is simple to integrate. We work with developers to determine the best placements, adding to the realism of experiences.
Whether your VR content is premium or free-to-play, you can drive advertising revenue with customized, scalable native inventory. Just a few lines of code, Vertebrae’s SDK is built for VR developers by VR developers.
Monetization Made Easy
Drag & drop ad units into a scene.
We'll do the rest:
- Dynamic 3D product placement
- Branded 360° pre-roll and interstitial
- Interactive experiences
- In-game triggered content
Reach audiences in web & mobile to drive viewership back to your VR content:
- 360° video "Magic Window"
- Works with existing ad inventory
Evaluate and optimize with valuable data which helps you learn about your audience.
This theatrical VR pre-roll experience is a first in immersive movie advertising. With just one development cycle, we were able to maximize distribution and reach nearly 5MM viewers.
The ad campaign started with Interactive Pre-Roll in headset, then was packaged up into a pre-rendered 360º video and distributed on FB360 and O&O publisher sites across web & mobile.